As pop music has dictated - "sorry seems to be the hardest word."
But it's not really; it's become all too easy to say. People say sorry all the time but do they really mean it?
Perhaps they're sorry because they've been found out or caught? Perhaps sorry is another way of saying 'if only I'd been more devious and covered my tracks better'?
Rupert Murdoch didn't say sorry at the phone hacking enquiry. He did say that the whole experience was the most humbling of his life. My response to that would have been to ask what the SECOND most humbling experience of his life was. After all, up until the enquiry, it would've been at number one. The ensuing silence would have been a truer indication of how sorry (and humbled) he really was.